Headless WordPress and SEO

Search Engine Optimization or “SEO” for short is how you optimize your website in relation to how a search engine would rank it and essentially put it at the top of its returned list results. There are many factors that go into SEO. In this blog, I want to talk about the main factors of SEO in relation to Headless WordPress and how going Headless can help your SEO.

Factor 1: Overall Increase in Site and Page Speed

A traditional WordPress site is a monolith. It has a lot of functionality but it is very clunky CMS. It has to go through a ton of core files and functions which can make load times very sluggish. WordPress is also mainly coded in PHP. PHP is not the fastest programming language. This will also slow down webpage load times.

Going Headless helps this because first and foremost you are turning WordPress into an API. You surpass the monolithic load and you load only what you need through API calls. Headless makes you “lighter”, in turn giving you super speedy loading times for your site.

The next thing is the JavaScript front end now being rendered instead of PHP on the front end. JavaScript is a lighter weight, faster language which will make your site faster. Not to mention, the Node JS server side runtime and the Node JS ecosystem with all the features to assist in the speed.

It is pretty simple with factor number one. The faster and more performant your pages are on your site, the more users will visit the site and stay on them which then in turn makes search engines detect that and put you at the time of the list.

Factor 2: Security

By default, a Headless WordPress site is much more secure than a traditional one. Why? Because your WordPress backend is now cut off and hidden. It is now an API that is connected to your front end, not a front and back end exposed in one stack.

Hackers will have a much more difficult time locating your content hub and WordPress backend because it is not exposed as it would be traditionally. Moreover, DDoS attacks are more difficult to execute because of the because of your front and backend being on different servers meaning harder to overload and bring down.

Plus, Headless WordPress overall is a newer technology so hackers will be less likely to know how to hack into it. How does this help SEO? Search Engines such as Google sees un-secure, hacked sites as a reason to lower the rank of your website. When you’re hacked, you lose control of your website and Google doesn’t like that. This also will decrease users to visit your site because of fear.

Factor 3: Yoast SEO Plugin

One of the drawbacks of going with a Headless WordPress approach is that most plug-ins do not work at all due to the disconnect of the front and back end. However, Yoast is an extremely popular plugin for WordPress that adds a variety of custom fields and a rich experience into the WordPress dashboard that can help analyze some of the content SEO.

Yoast SEO is ready for use in headless CMSs because it has an API that exposes the metadata for these systems. With Yoast SEO, you open the metadata it provides in a piece of content and helps developers use that. This is all the metadata about a post, crawling directives, and structured data, for instance.

In conclusion, there are many factors for SEO optimization. In Headless, these are the 3 key factors that are optimized and assist in your SEO when going Headless. Until next blog… Happy Coding!